New BEE SECURE campaign: AI ≠ Human

Young people today use AI chatbots as a matter of course in their digital everyday lives. They ask questions, seek ideas, have texts written, or look for guidance. At the same time, such systems often appear surprisingly personal. This is exactly where the new campaign “AI ≠ Human – Talk to a person” comes in: it reminds us that AI can be a useful tool, but it does not replace a human being.

AI chatbots are already part of young people’s everyday lives

The campaign was presented on April 16, 2026, during a press conference. It is an initiative of the Ministère de l’Éducation nationale, de l’Enfance et de la Jeunesse in collaboration with BEE SECURE, CePAS, and the CNEL. Its aim is to raise awareness among young people and those around them of a more critical and conscious use of AI chatbots.

The campaign is based on findings from the BEE SECURE Radar 2026, which show how firmly chatbots are already embedded in everyday life: 96% of 12- to 16-year-olds and 97% of 17- to 30-year-olds report having already used such tools. Around one quarter even use them daily. In addition to practical uses such as searching for information or help with wording, another aspect becomes clear: the dialog-based style of chatbots can easily create the impression of a real relationship.

When AI feels like a counterpart

17% of young people perceive AI as a kind of friend, 20% use it to feel less alone, and 5% believe it can replace time spent with other people. In addition, about half occasionally use chatbots for personal advice, and around one quarter discuss topics there that they would not share with other people. These developments show why nuanced awareness-raising is so important.

The campaign therefore makes it clear that although a chatbot can generate answers and appear constantly available, it cannot replace genuine empathy, human closeness, or professional support. Especially in cases of personal worries, loneliness, or uncertainty, conversations with real people remain crucial.

Five key topics in focus

The campaign focuses on five main themes:

• social isolation,
• the substitution of human relationships,
• the decline of real conversations,
• data protection and privacy,
• cognitive offloading to AI.

This refers, for example, to the fact that chatbots can simulate attention and understanding, that sensitive questions are more readily entrusted to a machine than to a trusted person, or that constant AI use can weaken independent thinking and critical reflection. Personal information entered into chatbots is also not automatically protected or confidential.

René accompanies the campaign

A central element of the campaign is the character René. As an interactive figure, he makes the campaign’s content more visible and accessible. René appears both in digital formats and at on-site activities, answers frequently asked questions, provides guidance, and refers users to suitable support and information services.

Present across multiple channels from April to June

The campaign runs from April to June 2026 and is visible across various channels. These include the website nothuman.lu, appearances on Instagram, TikTok, and YouTube, BEE SECURE activities in secondary schools and public spaces, as well as collaborations with influencers.

ARTIFICIAL INTELLIGENCE IS A TOOL – NOT A HUMAN.

The article from BEE SECURE is available in german or french on their website.

Last update: 05.05.2026